IT experts show sporting side with hat-trick of sponsorship deals

Luke Draper, managing director of IDT, along with the company's technical director James Cartwright
X The Business Desk

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Ilkeston-based managed IT specialist IDT has announced a trio of sponsorships with sports and leisure clubs.

IDT, which works extensively with the Notts County Foundation to help provide vital support to some of Nottinghamshire’s most disadvantaged young people, has been announced as joint main sponsor of the new driving range at Erewash Valley Golf Club, one of the East Midlands’ premier golfing locations, in a deal which will run for three years.

In addition, Premier Golf has chosen IDT to sponsor the 16th tee of the championship course for a period of three years – an agreement which will see the firm’s branding displayed prominently on the tee sign and on the Ilkeston-based Club’s website.

The firm has also sponsored two of the new painted doors in the swimming pool at Portland Leisure Centre in the Meadows area of Nottingham, further cementing its long-standing relationship with the Notts County Foundation, which runs the Centre.

Capping the hat-trick of deals, IDT has agreed to continue in its role as Social Media and Youtube Highlights sponsor at Southern League Premier Division Central club Coalville Town FC for the third successive year.

The sponsorship deals come off the back of a stellar year to date for IDT, which has defied the downward curve suffered by many UK businesses over the past 12 months by notching up a wealth of new business wins and recording a 30% increase in turnover this summer.

IDT managing director Luke Draper said: “I’m delighted to announce our three-year sponsorship deal with Erewash Valley Golf Club and thrilled to be able to continue IDT’s relationships with Coalville Town F.C. and the Notts County Foundation, whose work plays such an important part in helping young people in the local area.

“As a business we’ve very much enjoyed 2021. We’ve won a raft of new contracts and seen a healthy increase in turnover. We’re very pleased to have secured sponsorships with prominent organisations such as these. Sport can play such an important part in the local community and it’s something that’s very close to our heart. It feels great to share our success by giving something back.”