East Midlands start-up ambassadors revealed
The owners of a Lincoln bar and restaurant that provides healthy and sustainable meals have been named as East Midlands start-up ambassadors by the British Business Bank’s Start Up Loans programme.
Naturawell was established by Joezy Black and Amy White in 2021. The company offers a range of plant-based products including freshly prepared salad bowls, fresh juices, pancakes, toasties, bagels and smoothie bowls at its premises on Carholme Road, all of which are made from scratch upon request.
The business – which was set up with funding from Start Up Loans – is one of twelve across the UK to receive the prestigious accolade.
The announcement comes as the programme celebrates its 10-year anniversary, having delivered more than 5,400 loans worth in excess of £49m to new business owners in the East Midlands since 2012.
Joezy and Amy said: “Serving healthy food that is sustainable is at the heart of what we do, and our goal is to make eating plant-based food the norm in modern society.”
The couple are now in the process of applying for a second loan to fund a new branch.
Sophie Dale-Black, UK network director, North of England and the Midlands at the British Business Bank, said: “Given the current challenges facing business owners across the East Midlands, it’s never been more important to celebrate those using creativity, tenacity and grit to make a success of their enterprises. It’s my pleasure to welcome Joezy and Amy and congratulate them on their role as Ambassadors, and I look forward to working with them over the coming year to inspire others thinking of becoming their own boss.”
