Trio of senior appointments at Leicestershire housebuilder

Leicestershire housebuilder William Davis Homes has announced a trio of senior appointments, with the news coming hot on the heels of the company’s expansion into the West Midlands.
The firm has created separate land director roles for the East and West Midlands and appointed a new CFO to support its growth plans.
Sarah Whetton joins William Davis as East Midlands land director. She brings 30 years’ experience to the role having held a number of executive positions with rival firms.
Matt Colloby
She said: “Land with planning consent and in good locations is in high demand. I want to be able to help the company deliver a successful long-term land strategy which means acquiring the right opportunities for the business.
“I’m already loving it. I have an energetic and committed team working with me who equally understand the William Davis values and the ways in which we do business.”
Meanwhile, industry stalwart Matt Colloby will harness 35 years of industry experience as he takes on responsibility for the company’s new office in Leamington Spa.
He said: “I’m relishing this exciting challenge – establishing the new office and working with the team to secure a pipeline of developments, which will supplement our current live sites and planning interests.”
Chief financial officer Richard Irons brings a wealth of commercial and operational experience to the firm having qualified as a Chartered Accountant in 1999 with KPMG.
Richard Irons
He said: “The product here is fantastic and the focus on quality and customer satisfaction is part of the William Davis DNA. I see my main role as helping the company to grow sustainably and efficiently without compromising the qualities for which it’s so well known.”
Guy Higgins, managing director at William Davis Homes, added: “We’re delighted to have made three such high-quality additions to our leadership team. It’s always been our philosophy that to succeed, we need to secure and nurture the best talent.”
Whetton and Irons will be based at the company’s headquarters in Loughborough.