Nottingham agency bags PR gig with global analytics giant

A Nottingham-based PR agency has been appointed by global analytics leader SAS to deliver its UK and Ireland comms activities.

Tank will deliver PR, digital PR and content work for the tech giant, which is one of the world’s leading suppliers of statistical analysis and artificial intelligence (AI) systems.

The US-headquartered firm supplies the software across multiple sectors, working with a raft of big-name clients including HSBC, Nestlé and Honda.

Martyn Gettings, head of PR at Tank, said: “As the market becomes busier, the need to give clear messaging and reliable, authoritative advice to potential customers is all the more important.

“To do this for SAS is something we relish. The business has recognised Tank’s track record in this field, and we will use our experience to justify that trust in us.”

SAS has UK bases in Manchester, Glasgow and London.

Stephen Yeo, marketing director in the UK and Ireland at SAS, said: “An increasing number of businesses are recognising the benefits of using analytics software and AI to streamline their operations, and make better decisions more quickly.

“Tank will make sure we are in the best position to take advantage of that and show organisations how the technology can help them.”