Nottingham creative agency decides it’s time for a new name

David Lister and Esme Fallows

Nottingham creative agency Spinning Clock has changed its name as part of a rebranding exercise.

The Clok brand refresh at Spinning Clock celebrates the agency’s 22nd year in business.

The majority of the agency’s clients are located in the USA – predominantly in the Californian region, such as Thermo Fisher Scientific and Beckman Coulter.

Clok’s client base is not exclusively life science companies but the firm has carved a niche for itself in this sector over the last 15 years. Prior to this Clok (as Spinning Clock) worked on high profile national campaigns in the UK with the NHS and Public Health England.

Clok’s area of expertise has shifted from what it originally video and events, to how AR and VR can help the B2B sector – such as the creation of a lab space and product showrooms.

David Lister, managing director at Clok, said: “The new branding and livery positions us higher in the SEO rankings and the all-important four-letter web domain assists with our positioning at the SEO online forefront.”

Esme Fallow, head of operations, added: “We take pride in being the go-to partner for the life science sector, offering a streamlined pathway for their intricate products to reach the market. Our clients consistently acknowledge us as an indispensable resource, relying on our expertise to effectively communicate their narratives. With a dedicated focus on the life sciences, our regulatory knowledge enhances the benefits our clients gain from our services.”

The rebrand closes a busy year that has seen new client wins and an industry award as Winner in the Innovative Technologies category in the 2022 Creative Communication Award (C2A) for their Cell Culture Basics virtual lab creation.