Plant-based ingredient supplier rebrands for new chapter

Nottingham-based Freshcut Foods, a supplier of plant-based ingredients to the food industry, has rebranded as Natural Innovations.

For more than 20 years, the company has provided ingredients to global food service brands, food manufacturers, and recipe box providers.

The rebranding reflects a shift towards a greater focus on food innovation and adapting to changing consumer preferences.

Matt Wood, CEO of Natural Innovations said: “After more than two decades of successfully growing Freshcut Foods, this new approach is a natural evolution of our company, reflecting our ambition for growth, commitment to innovation, investing in our people and technology to support this, and our vision for the future.

“While our look and name may be different from today, our excellent standard of service and core values remain the same, with innovation at the heart of what we do. Our new brand will better showcase our ability to innovate with natural, plant-led ingredients and demonstrate the added value we bring to current and future brands we partner with.”