PR firm scores with new marketing collaboration

Two local marketing businesses have joined forces in an effort to “shake up how businesses connect with their audience”.

Paul Ince, founder of Loughborough-based marketing agency LikeMind Media, has partnered with West Bridgford-based Press For Attention PR, led by former business journalist Greg Simpson.

Ince has made his mark in digital marketing as a speaker, consultant and author. Both he and Simpson say they have a shared mission to “modernise how businesses build trust and visibility”.

“We’re both passionate about helping businesses cut through the noise — and we’re both based locally, so it felt like a natural fit,” said Simpson, founder of Press For Attention PR. “Add to that the fact we’re, quite literally, likeminded, and the partnership just made sense.”

The collaboration is already in full flow, with the duo co-hosting a Nottingham event this month entitled The Funeral For The Funnel – a “challenge to the traditional view of customer journeys as predictable, linear paths”.

“We haven’t wasted a second,” added Ince.

“From our first conversation, we knew we saw things the same way — business owners need practical, people-focused marketing that reflects how customers really behave. Greg’s experience in media and messaging is a great match for what we do at LikeMind Media.”

The new alliance will see Press For Attention PR supporting LikeMind Media’s profile as the agency continues to help clients across content, social, and digital marketing. Both businesses stress the importance of “trust-led marketing” — and say it’s time for “a smarter approach”.

“There’s no funnel anymore — just real people, real journeys, and the need for real strategy,” said Simpson.