5 things I’ve learned running my business: Tina Clough, Poppy PR

Tina Clough of Ilkeston-based PR firm Poppy PR shares the secrets of her success.

Appreciate your staff
Your business is only as good as your team and if you look after your staff, they will look after your clients, and success will follow.

Educate your clients
If there are gaps in a client’s understanding of the services that your business provides and the targets you are trying to reach, it will lead to stumbling blocks in their campaign.

Time out is equally important
If you and your staff are overworked, it will be detrimental to performance and will certainly stunt growth and success.

Get the best accountant possible
It doesn’t matter how good you are in your field, good business advice is vital and without it, it will limit your ability to grow.

Promote yourself
Without telling people what you do and how well you can do it, you will not see an increase in sales or visibility. Strong PR and marketing is essential.