New brand films champion Greater Manchester around the world

Marketing Manchester, the region’s promotional agency, is targeting tourists, investors, event organisers, students and residents with two new films extolling the virtues of Greater Manchester.

The two 60-second films have been created to further the city region’s growth agenda, with one providing an overview of the destination’s greatest assets and the second focused on its reputation, expertise, and capacity to host major events.

The films will be used in always-on national and international campaigns by Marketing Manchester and its partners and stakeholders, including on TV, social media, and web, and at events that the organisation attends year-round to generate and maintain global interest in Greater Manchester.

Featuring fast-paced editing, a combination of new and archive footage, and compelling spoken word scripts performed by Manchester-based rapper, poet, and DJ, Meduulla, the films canter through some of the city region’s core values and virtues, its record of achievements, and its love of – and proficiency in – the worlds of sport, music, and culture.

Victoria Braddock, managing director at Marketing Manchester, said: “Greater Manchester – this wonderful place packed with energy and opportunity – has experienced such an exciting period of growth in recent years and Marketing Manchester has been at the coalface, promoting the destination through times good and bad.

“As Greater Manchester enters its next decade of growth, we felt it was important to try and capture the zeitgeist of this incredible place with new films that we can show to the world through the national and international work that we do.”

She added: “There are many people around the world who know our city and what we are famous for, but there are just as many who need an initial introduction; therefore, the aim of these films is to pique the interest of those new audiences, getting as much as possible across in 60 seconds and encouraging them to find out more.

“We are very proud of these films, the voice they use, and what they say about Greater Manchester as a destination in 2025.”

She said: “After some early previews at recent events, such as SXSW in Austin and MIPIM in Cannes, we are ready to go full throttle using these films to promote the destination and help create new opportunities for Greater Manchester to continue to grow.”

Following an intensive tender process, the commission to make the films was won by the team at Stockport-based creative production agency, Dead Pixel Films.

Cal Thomson, owner and director of photography at Dead Pixel Films, said: “Securing a win to write, shoot, produce, and edit a pair of brand films about our home city region is a dream commission and one that we have really relished working on.

“Creating a global campaign that promotes so much of a place’s culture, history, and industries – all in 60 seconds – is no easy feat, but it has been incredibly rewarding and we cannot wait to see the films roll-out over the coming months and years.”