Refinery brokers sponsorship deal for Dulux Trade

PAINTS company Dulux Trade has signed a two-year sponsorship deal with the MSA British Rally Championships.

The brand will be the main sponsor of the event which will now be officially referred to as the Dulux Trade MSA British Rally Championship.

The deal has been brokered on behalf of Dulux Trade by Manchester-based marketing agency Refinery which has a 25-year relationship with the Akzo Nobel-owned brand.

The deal also allows it to have the Dulux Trade brand printed on the drivers, their vehicles as well as the start and finish lines, the podium and on perimeter adverts.

There will also be promotional clothing for rally officials.

Akzo Nobel has a research unit in Runcorn and a distribution depot in Warrington.

Steve Snaith, marketing director at Dulux Trade, said: “The sponsorship opportunity will provide Dulux Trade with a dynamic platform from which to build on the emotional side of the brand and promote its performance products and services to existing customers, as well as a wider audience.

“We are delighted to be sponsoring the UK’s leading rally championships as Dulux Trade is a leading brand all about high quality, high performance products, exactly the qualities of the British Rally Championships.”