APS drives off with Moneysupermarket.com

PRINT and marketing services company APS Group has won key contract from price comparison website MoneySupermarket.com, for its first ever direct mail campaign.

Stockport-based APS Group will manage both the creative and print management aspects of the initial project, which will focus on car insurance.

Deeside-based Moneysupermarket.com appointed family-owned APS Group after a competitive pitch. APS Group will develop a personalised campaign focused on MoneySupermarket.com’s existing car insurance customers.

David Dodd, account director at APS said: “We’re really proud to have the chance to work on this campaign, especially as this is the first time that MoneySupermarket.com has experimented with direct mail.#

“We felt confident throughout the competitive process because of our extensive experience in the financial services industry and because of the creative ideas we were able to put forward for both this and future campaigns. We hope that this is the start of a long and successful partnership with MoneySupermarket.com.”