April proves a busy month at Cheshire Oaks

MCARTHUR Glen said that sales at its Cheshire Oaks designer village increased by over 19% in April, compared with a 3.3% fall in overall retail spending.

Footfall also increased by 8.5% on the prior year.

Marketing manager Shaun Rhodes said that the increase was a sign that customers are much more price-conscious, even when buying luxury brands.
“Sales for designer collections alone increased by +89% year-on-year, evidence that shoppers are wanting more out of their fashion pound, making more purposeful purchases by buying quality pieces.”

Nick Bubb, a retail analyst at Arden Partners, said: “The two strongest trends in retailing at the moment are the strength of the luxury sector and, on the other hand, the strength of the value sector. Designer outlets are an attractive combination of both trends.”