City seal deal with Swiss watchmaker

MANCHESTER City has boosted its team of commercial partners with a deal with high-end Swiss watch manufacturer Richard Mille.

The link-up, which was described as the first of its kind for City, will see the exclusive Swiss company become its official timing partner.

Richard Mille’s previous partnerships include some of the leading names in sport, such as tennis star Rafael Nadal, US golfer Bubba Watson and Formula 1 driver Felipe Massa.

Financial terms were not disclosed. 

John Macbeath, interim chief executive of Manchester City, said:”We are extremely proud to form this relationship with Richard Mille, who shares our will to innovate and to push the boundaries in achieving our collective aims. 

“This new partnership provides many exciting opportunities for collaboration through selected VIP events and a bespoke match-day box experience.”

Peter Harrison, chief executive of Richard Mille for Europe, the Middle East and Africa, added: “We are proud to announce our partnership with Manchester City whilst the Premier League Champions are celebrating such a significant moment in the history of the club. 

“Manchester City’s commitment to excellence and innovation perfectly matches Richard Mille’s desire to create unique timepieces with a strong and inspiring identity. We look forward to long a successful partnership.”