Fashion label SuperTrash steps out in Liverpool

FASHION label SuperTrash has picked Liverpool as its first location outside London.

In another coup for Liverpool ONE, which last week reveaed that Boss was doubling the size of its store there, SuperTrash will be opening in August at a 3,057 sq ft unit on lower South John Street, adjacent to the new Zara regional flagship.

Dutch fashion entrepreneur Olcay Gulsen created SuperTrash in 2004 to bridge the gap between the high street and luxury.  SuperTrash currently has 15 stores worldwide and a successful online store.  The brand is also sold through high-end boutiques in 24 countries in Europe and America.

The Liverpool ONE store, which is the brand’s second UK store, will feature the SuperTrash Collection, which includes clothing, shoes, bags and accessories.

Miles Dunnett, director of portfolio management at landlord Grosvenor Fund Management, said: “Securing the first SuperTrash outside London is a great accolade for Liverpool ONE, and a reflection of the strong demand from leading fashion and lifestyle brands to join in our success.  

“SuperTrash’s unique style and affordable luxury are a great complement to our existing line-up, and the store is going to be a hit with visitors.”

Olcay Gulsen, founder of SuperTrash, added: “With its reputation as the region’s fashion focus, Liverpool ONE is perfect for our debut outside London.  More than anywhere else in the UK at the moment, it has everything we look for when we open stores; character, a cosmopolitan mix of customers, a strong identity, and a great line-up of brands with a similar ethos and style to our own.
 
“This is reflected in the great online sales we already have from the region, centred on Liverpool, which gives us a great starting point from which to build our success.”