Media mix: Refresh PR; Peel Advertising; The Market Creative

MANCHESTER-based Refresh PR has been appointed by interior architecture and furniture, fittings and equipment consultancy SpaceZero to increase brand awareness as part of the business’s ambitious expansion plans.  

SpaceZero, based in London and Manchester, produces designs to the Government’s mandated Building Information Management (BIM) Level 2 standard as part of its consultancy.

It works on projects across the UK and is currently expanding overseas, particularly in the Middle East. With specialist knowledge and experience in the education sector, SpaceZero has worked on more than 200 education projects and also works in creating exciting and effective spaces for clients in the healthcare, transport, commercial and leisure sectors.

Refresh PR will work with SpaceZero to implement a creative and comprehensive communication strategy, to reinforce and enhance SpaceZero’s successes in the education sector and to build the brand in other areas, particularly healthcare. Refresh will also communicate SpaceZero’s expertise in interior architecture and FFE design across regional, national and international media.  

Wayne Taylor, managing director of SpaceZero, said: “We have started working with Refresh PR in an exciting period for our business, particularly as we look to grow the brand across Europe, the Middle East and Asia Pacific.

“Refresh PR has impressed us with its knowledge of the interior architecture industry and the key issues within this sector, along with its proactive and creative communications strategy.”

Laura Mashiter, founder and managing director of Refresh PR, added: “We have a sound knowledge of, and proven track record in, the building and architecture sectors, as well as education and healthcare, which will stand us in good stead as we begin the PR campaign for SpaceZero.”

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PEEL Advertising has today announced it is set to relaunch as Perfect Fit Media after undertaking a major visual and brand identity change.

Following significant investment and research – Perfect Fit Media says it has developed a new digital and traditional media portfolio with a clear strategy in four key sectors of the media market: premium malls, airports, retail parks and outlet malls.

The Manchester-based company will focus on creating direct relationships with national, regional and local media brands and agencies in the out-of-home media market. The re-brand, developed entirely by its in-house marketing function, comes as the company is aiming to cement itself as one of the leading out-of-home media owners in the UK.

The news comes at the same time that Perfect Fit, working in partnership with Clear Channel UK, announced they will be selling the traditional back-lit 6-sheet network at Meadowhall Shopping Centre in Sheffield.  

Diane Rhodes, sales and development director at Perfect Fit Media said: “If you want to truly understand how to get the best out of advertising media, speak to the only media owner in the UK that actually owns premium malls, airports, retail parks and outlets. Being owner-operator gives us a deeper understanding of our customers and of the marketplaces we operate in which in turn, ultimately adds value to people, place and brand.”

Perfect Fit Media promote to over 290 million customers at intu Trafford Centre, intu Braehead, intu Metrocentre, intu Merry Hill, intu Lakeside, Birmingham Airport, Liverpool John Lennon Airport, Robin Hood Airport Doncaster Sheffield, Durham Tees Valley, Lowry Outlet, Gloucester Quays Outlet, Peel Stockport and Straiton Shopping Parks and Trafford Retail Park.

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SHARPS has made its biggest marketing investment yet with a £2m omni-channel campaign designed by Manchester-based The Market Creative to drive appointments and sales.

The campaign sees the ‘created with you’ brand proposition, which launched last year, rolled-out across all channels and with a greater focus on home interest trends.

The Market Creative has developed two new 30-second TV ads. Launching on Christmas Eve in prime spots on ITV, Channel 4, C5 and satellite, they are an evolution of the current campaign, illustrating the effortless transformation of two bedrooms. ‘Industrial vintage’ and ‘relaxed country’ trend-inspired sets dramatise Sharps’ two new fitted wardrobe ranges, Henley Stone and Manhattan Walnut.

Content marketing forms part of the campaign strategy. The Market Creative has created three branded content videos to help shoppers re-create some of the hottest trends in their own bedrooms with some behind-the-scenes footage from the TV ad.