ITV confirms MediaCity move

ITV has confirmed its move to the Salford Quays MediaCity complex after several years of speculation.

In a statement the broadcaster, which produces Coronation Street from the old Granada site in Quay St, Manchester, said it had agreed terms with MediaCity developer Peel Media to move in 2012.

It will mean the construction of a new 7.7-acre production complex for Coronation Street at Trafford Wharf next to the Imperial War Museum North. It will be linked to the main site by a new footbridge.

The group is also taking space at the 11-storey Orange Building which will also be home to Salford University.

Adam Crozier, chief executive of ITV, said: “ITV is already one of the UK’s biggest investors in original content and as we progress our Transformation Plan which is focused on growing our national and international production and broadcasting business, it is vital that we have a modern, fit-for-purpose, creative hub outside of London. 

“Coronation Street is an incredible brand and as we celebrate its 50th anniversary, it’s fantastic news that we are able to invest in the construction of a modern production centre to ensure that the nation’s best loved soap remains at the top of its game for another half a century.”

John Whittaker, Peel’s chairman, said: “ITV is an outstanding international brand producing a fantastic range of popular programmes and I am delighted it has taken a strategic decision to move to MediaCityUK. This is a landmark deal for both MediaCity and The Peel Group, and is critical in helping to deliver the long-term vision that we share with all our partners.” 

Trafford Council has received a planning application from ITV that outlines plans for purpose built studios including the relocation of the Coronation Street set.

Peel was advised by Addleshaw Goddard and ITV was advised by DLA Piper.