New MediaCity chief named
A Virgin Media executive has been appointed to lead Peel Holdings’ development of its £500m Salford Quays MediaCity site.
Sinead Greenaway has been named as Peel Media’s new chief executive, replacing Brian Greaseley who left in November after just 12 months in the job.
Ms Greenaway, who will take up the post in the autumn, joins Peel from Virgin Media Television, where she has been operations and IT director since 2006.
She began her career in commercial radio and held senior roles at Emap PLC and ids – the Virgin Media Television, UKTV and online sales business.
She said: “MediaCity is a hugely exciting proposition and the prospect of playing such a central role in its delivery was too good an opportunity to miss.
“I’m looking forward to working with the rest of the team to create a truly world class media community which will provide the sector with new and innovative ways of working.” 
Construction of MediaCity began in 2007 following the BBC’s confirmation that it would be relocating around 2,500 staff – including five departments currently based in London – to Salford Quays.
The University of Salford has also confirmed that it will also have a MediaCity presence, with a brand new campus with facilities for up to 700 students and staff.
Chairman of Peel Media, Bryan Gray, said: “Sinead will work closely with a wide range of private and public sector partners to help realise our shared vision for MediaCity, both for phase one in 2011, and beyond.
“Her wide-ranging experience means Sinead will contribute valuable insight and leadership to the organisation, and help shape the future of what is arguably Europe’s most significant media development.”
