The Market Creative toasts HomeForm win

MANCHESTER retail marketing agency The Market Creative has won a three-way pitch to handle HomeForm Group’s £12m advertising business.

It will manage all advertising activity including national press, TV and home interest magazines across HomeForm’s brands – Moben Kitchens, Sharps Bedrooms and Dolphin Bathrooms, as well as Kitchens Direct.

The win builds on The Market Creative’s current below-the-line activity for HomeForm Group, which began three years ago.

Sue Benson, managing director at The Market Creative says: “This is an exciting time in our development and we couldn’t be more thrilled. 

“An enormous team effort has gone into making this a success and we’re all absolutely delighted. Our thinking will now move from the retail environment into advertising for HomeForm, creating a seamless all-encompassing campaign for customers.”

Mark Collier, group marketing director at Manchester-based HomeForm Group added: “We have worked with The Market Creative for the last three years and so they have a complete understanding of how our business and customers work.

“We’re delighted to have them on board as our strategic partners.”

The advertising business was previously handled by DLKW Lowe. The Market Creative will start work on May 1.