Media mix: Think shortlisted for Drapers award; Pelican wins North Rock Cyclone cycling event

LIVERPOOL-based consumer PR agency Think Publicity has been shortlisted for the 2010 Drapers Etail Awards for work with girl band The Saturdays.

The agency has been shortlisted in the Best Etail Marketing Initiative category for its work with fashion client Rare and the launch of its celebrity collaboration with girl band The Saturdays.

The campaign saw Think fully integrate its brand consultancy arm with PR, marketing and its digital division.

It brokered the multi-million pound deal with the girl band for its client; leading on brand styling, strategy and online presence for the campaign which saw an instant 50% increase in traffic to the Rare website and six months later a sustained 100% increase.

Phil Nixon, director at Think, said: “We are hugely proud of the campaign and we’re thrilled that Drapers, the fashion bible for the industry, has recognised our achievement.”

It is up against MandMDirect.com, Net-a-Porter, Reiss, River Island and Warehouse. Winners will be announced at the Drapers Etail Awards in January.

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SADDLEWORTH-based Pelican Public Relations has been appointed to promote cycling event the Northern Rock Cyclone Challenge.

The event, which takes place in June as part of the Northern Rock Cyclone weekend of riding and racing, offers three levels of ride – 33, 63 and 104 miles.

The challenge rides take in part of the route used by the Beaumont Trophy road race the following day on Sunday 13 June. This top-level domestic race is part of the Premier Calendar series  – last year it was won by Tour de France and Olympic star Bradley Wiggins.

Michael Bennett, managing director at Pelican, said: “With an office of keen cyclists it’s fantastic to add another name to our rapidly growing peloton of cycling and outdoor clients.”

Full details are available at www.northernrockcyclone.co.uk.