Bold plans by land promoter for 700 homes on the Fylde

Peel Hill Farm Plan

The Salford-based land promotion company Strategic Land Group has revealed plans for the potential future redevelopment of the 71-acre Peel Hill Farm, Blackpool into a new sustainable community including 700 homes.

Acting on behalf of the land owner, the group is promoting the site through the Fylde Borough Council Local Plan process with the aim of securing an allocation for development.

Peel Hill Farm is just south of the M55 (Junction 4) and east of A538 Preston New Road in Whitehills, Fylde.

The new homes would be a mix of sizes, from small starter homes to large family homes and different tenures including market and social.  A new primary school and local shopping centre would also be built.

Analysis carried out by Turley for Strategic Land Group indicates the proposals could increase economic output in the region by £4.6m per year.

The proposal has been prompted through the Fylde Local Plan which sets out the housing requirements for the Borough from 2011 to 2032.  Following the first stage of the Plan’s examination last month, the council decided to increase the number of homes it intends to build by more than 10% from 7,768 (370 per year) to 8,715 (415 per year).

The number of new homes could increase further as the council has agreed to help neighbouring Wyre Council meet its housing target.  The proposal at Peel Hill Farm could help meet those higher housing requirements.

Paul Smith, managing director, the Strategic Land Group said: “Peel Hill Farm provides an excellent opportunity to deliver much needed new homes in the Fylde area, in a location that the council accept is strategically important.  By working with the land owner, we are looking to gain planning approval which will ultimately help us attract high quality house builders to deliver the new community.

“Everyone is well aware there are nowhere enough new homes being built. It is important councils plan to build the right number of homes to help support existing communities and to support economic growth. That is especially true in this part of the Fylde Coast where new development could support the Airport Enterprise Zone, Blackpool and even the Fleetwood peninsula.  A development at Peel Hill Farm will help ensure enough new homes are built.”