Bellagio Europe secures licensing deal with Manchester City

Mikey Cohen

Cheshire-based watch and luxury gift manufacturer Bellagio Europe has secured an exclusive three year worldwide licensing deal with Premier League Champions Manchester City.

And the very first edition is to produce the official Premiership Winners’ collectable timepiece.

Bellagio, based near Knutsford, launched the Winners Watches last month, on the day of the victory parade in Manchester, which retail at £239 in all stainless steel and £199 with a dark blue leather strap.

Only 2,018 of each style will be made, and each is serially numbered.

Bellagio founder Mikey Cohen is arguably the foremost designer in the world of collectable and winners’ watches for sporting clubs and music artists.

Mikey has designed winners’ collectable timepieces for many English and Scottish Premiership Champions, European Champions and FA Cup winners for more than 20 years.

Since 2004, he has designed winners watches for teams including Liverpool, Manchester City, Manchester United, Celtic, Rangers, Arsenal and Tottenham Hotspur.

His designs include a History of Manchester United watch, History of Liverpool FC Watch, Celtic Lisbon Lions 50 years Anniversary watch, Spurs ‘End of White Hart Lane’ watch, and The Who 50th Anniversary.

He said: “Where there is a celebration to be had and a collectable watch produced, it is more than likely this has been designed by me.”

He added: “My first football match was being taken to Maine Road at the age of five in 1978, and it was one of my proudest moments when I designed the 2011/12 Premiership Champions watch for the Blues.

“So to have designed the official champions watch for City’s third Premiership win is a great honour.”

Celebrities who own timepieces designed by Mikey include Sugar Ray Leonard, Rio Ferdinand, Barry Gibb, Richard Fleeshman, Tom Jones, Usher, Justin Timberlake’s TN Kids Band and many more.

He even presented two watches to Rihanna on her ‘Loud’ tour backstage at the Manchester Arena few years ago before the show.

Bellagio Europe also designs and produces luxury products and VIP gifts such as branded bags, bespoke pens, headphones and umbrellas.

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