Bolton retailer sees 30% increase in sales in last year

Bolton retailer SockShop has seen a 31% increase in sales due to a new sustainable product range and a bid to appeal to a wider audience.

The firm, which supplies over 240 countries worldwide with its ever-growing
product range, cited a new approach to marketing and expanding product range among the reasons for this growth.

Alok Ruia, Director of SockShop, says: “We are delighted to see a growth of 31% in sales over the past financial year.

“This has been due to the hard work and focus of our team, who have concentrated on expanding our product offering with the introduction of new bespoke sock ranges.

“Our approach to social media has helped us to reignite the brand to a fresh, new audience, and our marketing efforts in this area are set to continue to play an integral role in future plans for the business.”

SockShop has attributed much of its successes over the past 12 months to considerable growth in the popularity of its sustainable bamboo range.
The brand’s range of men’s, ladies’and kids’ bamboo socks, underwear and hosiery contains a variety of styles that are naturally antibacterial and hypoallergenic.

A growing social media presence has had a big part to play in SockShop’s direct targeting of consumers, as well as influencers.

The brand is using platforms such as Twitter and Facebook to promote its products, as well as sharing updates on its involvement with a number of charities.

SockShop has recently launched its Socks for a Cause campaign, which looks to raise awareness of the issue of homelessness across the UK.

As part of the campaign, SockShop donated 20,000 pairs of socks to five homeless charities in Greater Manchester.

It is currently planning a soup kitchen takeover, in collaboration Barnabus, where the team will volunteer their time and free chiropody treatment will be offered to rough sleepers.

Alok says: “Good causes are close to the heart of this brand, and we look to use our platform to put a spotlight on a number of issues. We look forward to continuing to raise awareness of homelessness in Manchester with our soup kitchen takeover.”

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