Law firm helps beauty business clinch multimillion-pound deal

Deborah Mitchell and Stuart Haynes

A Chester-based law firm has provided legal support and advice on a multimillion-pound deal enabling a beauty business to break into the Chinese retail sector.

Heaven Skincare has agreed an exclusive partnership with Barry Wan, one of Asia’s largest luxury providers.

And Aaron & Partners provided advice which will help the brand see up to £10m-worth of its products stocked in some of the largest department stores and shopping malls across China

Heaven Skincare was founded in the Midlands by celebrity beauty therapist Deborah Mitchell more than 30 years ago.

It boasts celebrity customers such as the Duchess of Cornwall, Victoria Beckham and Kylie Minogue.

The deal builds on the firm’s recent international expansion, with Heaven Skincare stores now open across the globe and products available across Europe, Asia, North America and Australia.

“This is a lifelong dream come true for me,” said Deborah.

“My aim has always been to establish Heaven Skincare as a global brand and strengthen our revenue stream through international sales, but to actually see that come to fruition is unbelievable.

“We have worked so hard to get the business where it is today and this deal with Barry Wan is another important step on our journey.

“I’ve always maintained that for me, it’s about helping people look better, younger and have more confidence in themselves.

“That’s always been my motivation and I’m delighted that Heaven Skincare products will now be available to millions of new customers in China.”

Heaven Skincare’s bee venom invention, ABEETOXIN® – for which Deborah is the patent owner – is considered to be at the forefront of the worldwide beauty market.

The product uses a unique ultra-anti-ageing formula combined with bee venom to produce natural collagen in the skin, which helps to rejuvenate the skin.

Stuart Haynes, a partner in the corporate and commercial team at Aaron & Partners, said: “This is a huge milestone for Heaven Skincare – one that will continue the growth of the brand from a highly successful manufacturer/retailer into to a multimillion-pound global beauty business.

“We’re proud to have worked with Deborah for a number of years and we’ve seen her grow the business exponentially in that time.

“Her products are world-renowned and with China now added to a growing list of international markets where they’ve secured a foothold, the sky really is the limit for Heaven Skincare.”