RADA business arm investing in expansion

RADA Business, the commercial subsidiary of the renowned Royal Academy of Dramatic Art, has announced it is investing in Manchester, as part of its ongoing growth plans.

As part of the expansion, RADA Business has opened its new office in MediaCity, appointed a new client director, and launched an advertising campaign.

The new hire will see Rachel Griffiths leading the North West office as client director, with the aim of strengthening and championing RADA Business’ courses, coaching and consultancy across the region.

Her focus is to build on the company’s existing success, sustaining and growing the business locally to ensure RADA Business is working with the best professional talent in the area.

Prior to this role, Rachel had 25 years’ experience centring her work around developing business performance through leadership, reputation, coaching and communications, previously working for Reputation Consultancy, The Association of Mutual Insurers, and Iceland.

Rachel also brings a wealth of experience as an accredited practitioner of the Chartered Institute of Public Relations, an Associate Certified Coach and a Fellow of the Royal Society of Arts.

The new office in MediaCity, and appointment of Rachel, both come at a new stage of growth for the company in the area as RADA Business has also launched an advertising campaign in the North West region.

Kevin Chapman, director of RADA Business said: “We are thrilled to be expanding into Manchester.

“Having a firm base in the North West and the addition of Rachel as client director will help us to provide our unique training and consultancy to a wider audience.

“Rachel has comprehensive and strong experience of the market. As well as this, she has the understanding required to help create a long-term strategy for our proposition in the North West.

“This is complemented by our new advertising campaign across the local area where we hope to bring RADA Business to the attention of more delegates situated in the North.”

Rachel Griffiths said: “I am absolutely delighted to be joining this exciting company and helping to drive the business forward in Manchester.

“It is a truly unique offering and the leader in a category which will transform business training as we know it today.”