App specialist set to take it to next stage with £750k crowdfunding target

Danny Webster, left, and Darren Galvin

Just a year after being founded an apps company is launching a crowd-funding campaign to raise at least £750,000, possibly more than £1m.

Expert Apps, based in Liverpool Innovation Park, has achieved sales of more than £250,000 in its first year after initially being funded on the credit cards of founders Darren Galvin and Danny Webster.

Now, boasting clients from across the UK and overseas, they have embarked on further expansion by teaming up with Seedrs, a crowdfunding platform, with a minimum target of £750,000.

The founders said their business idea is to help mentors, coaches and industry experts to serve their clients with virtual versions of themselves via a unique social experience, while growing their retention, reach, referrals, revenue and results via their own personal branded app.

Chief executive Darren Galvin said: “Let’s say you are a business coach. With Expert Apps you can have your own app, offering your advice and your teachings, helping clients with accountability and serving them at a high level to allow for best results.”

The firm initially sold licences for £4,200 when their product was a prototype, but now charge £25,000, said Darren.

He said: “The price can only but rise as the technology evolves.”

He explained the new investment will enable them to offer the product on monthly licence terms which will save users a high initial outlay and serve many more that once saw the product out of reach of their budget.

He said, as an extremely conservative target, Expert Apps will have 300 clients by the end of their next three-year plan, with total recurring revenue of £298,500 per month, and deposit sales of £900,000.

“We are super excited about this coming year, and feeling very confident,” he said.

“We are bringing some fantastic people to the board of directors, and we have new licence holders from all walks of life, our latest being BBC Apprentice finalist Khadija Khalifa.

“We are ready now to take our product global,” he said.

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