Fashion brand expands at key city centre retail site

Pull&Bear, Liverpool One

Inditex’s urban fashion brand, Pull&Bear, has officially opened its new upsized store on Liverpool One’s Upper South John Street.

More than 3,000 sq ft larger than their original store, the 10,200 sq ft unit is the brand’s only location in the UK and Ireland to be fitted-out with Pull&Bear’s new 18,1 design concept, created by an in-house team.

Alongside the brand’s complete collection of menswear and womenswear, the concept store features interactive catwalks offering an immersive experience for visitors.

Alison Clegg, director, asset management with Liverpool One owner Grosvenor Europe, said: “Pull&Bear’s investment in this innovative, upgraded store design shows the significance of Liverpool One as a destination for leading international brands.

“This launch makes it 25 brands to have signed, renewed or opened in Liverpool One since the beginning of 2019.”

Pull&Bear will soon be joined by independent lifestyle and fashion brand, Oliver Bonas, with the brand making its regional debut on Upper South John Street this Autumn.

In addition, Too Faced and Rox are fitting out their new Liverpool One stores following the launch of Morphe on Paradise Street earlier this year.