Mainstay Residential appointed on Downtown in new delivery partner model


Mainstay Residential, in partnership with McGoff Group Facilities Service (MGFS), has been appointed to manage McGoff’s luxury Manhattan-inspired residential scheme, Downtown.

This expands its integrated property management (IPM) portfolio and cements its stronghold in the North West.

The innovative new delivery model will enable Mainstay and MGFS to manage the block concurrently, with Mainstay providing expert property management and front of house service, and MFGS supplying best-in-class facilities management and planned/reactive maintenance.

This approach will benefit the scheme’s owners and investors alike, as the delivery team will benefit from the granular building knowledge of the developer, coupled with Mainstay’s extensive sector experience.

In total, Mainstay will manage 374 apartments, with the first phase live date – comprising 164 homes – from May 1.

The appointment will mean that the Worcester-based company will manage more than 6,000 homes in the region in total.

Kate Magill, associate director for the North West at Mainstay, said: “We are truly excited to be bringing these homes to the market in conjunction with McGoff.

“Mainstay was among the first property management companies in the UK to introduce a management model which treats tenants as customers rather than occupiers, and operates ‘homes’, not ‘units’.

“We are really looking forward to introducing this holistic, upscale approach to our customers at Downtown – a development which will play a key role in the continued regeneration of Salford.”

Mainstay says it is renowned for its skill at building communities at the developments it manages, and both parties are committed to ensuring a community feel is fostered at Downtown – with the communal areas being a key focal point of the scheme.

Paul Danks, business & development director at McGoff Group, said: “We’re delighted to be welcoming Mainstay to the Downtown team, and know that they will work excellently in partnership with MGFS.

“The apartments will set a new standard for urban living in Salford, and we’re pleased to have exactly the right team in place to help achieve that.”

The Downtown development is situated on Woden Street and boasts hotel-style amenities including a spa, a gym, a full concierge service, a cinema room, a business centre, roof terraces and more. The scheme is now completely sold out.

Kate added: “We’re excited to build a community at Downtown and ensure that residents feel happy, safe and comfortable in this dynamic new district for Salford.”

Inspired by the upmarket hotels of Manhattan, the scheme is made up of six individual blocks which range in height from four storeys to 14. Each block is interlinked and has been designed with modern-day aspirational renters in mind.

Works commenced on site in March 2017 and all phases are expected to be completed by March 2020.

McGoff Construction acted as lead contractor on the project, and McGoff Group appointed Leach Rhodes Walker to design the scheme.