New deals take Immotion Group to 430 contracted headsets

Immotion Group, the Salford-based immersive virtual reality ‘Out of Home’ entertainment group, has announced deals for further headsets across the US and Europe.

In the past week it signed contracts for 68 headsets, at 11 sites, including the company’s first outdoor enclosure of eight headsets at Roger Williams Zoo in Rhode Island, USA.

The additional 68 contracted headsets, plus others already contracted but yet to be installed, including Mandalay Bay, will, once installed, take the total number of headsets in operation to 432, of which 314 will be in partner locations, with 118 now operated in the company’s own ImmotionVR locations.

It is currently expected that the bulk of the new installations will occur through the first quarter of 2020. All of these can be fulfilled from current stock, the company said.

Martin Higginson, Immotion Group chief executive, said: “We are pleased to have signed a further nine partnership agreements, and for two existing partners to be taking more headsets.

“We now have full visibility on an installed base of 432 headsets.”

He added: “We remain confident in our business model, and that we will achieve our breakeven target around the end of Q1 2020.

“Partner demand continues, and with a combination of new experiences, outdoor enclosures, and larger theatre solutions now available, we are well positioned for growth.”

The 68 headset orders comprise: Sea Life, Minnesota, USA (four headsets); Sea Life, Great Yarmouth, UK (four headsets); Sea Life Dallas, USA (four headsets); Sea Life, Timmendorfer Strand, Germany (four headsets); Sea Life, Orlando, USA (four headsets); Seattle Aquarium, USA (four headsets); Zoo Marine, Algarve (four headsets); Adventure Aquarium, New Jersey, USA (four headsets); Roger Williams Zoo, Rhode Island, USA (eight headsets); Legoland Discovery Center, San Antonio, USA (four headsets); Arizona Broadwalk, Arizona, USA (24 headsets).

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