Middle East-based PR firm opens Manchester office

Kate Greville

UAE-based communications consultancy Q Communications has announced the launch of new offices in Manchester and London as it expands its geographical reach into the UK and Ireland.

With established offices in Dubai and Abu Dhabi, the agency has been creating and delivering successful PR, marketing and digital campaigns in the Middle East region since 2010.

Founded by company directors Katie Harvey and Elsa Roodt, the communications agency specialises in fully-integrated PR and digital strategies and content creation, and is well known for its work with clients such as Burj Al Arab, Rosewood Hotels, Shangri La, VOSS Water, Tourism Ireland, Hakkasan, Yas Marina and Hyatt Hotels.

Q Communications’ UK & Ireland division will be headed up by the consultancy’s former Abu Dhabi office managing director, Kate Greville, who takes the position of managing partner.

Kate moved to the UAE from Manchester in 2015 to join Q Communications and led the team in Abu Dhabi for three years before returning to the UK to be a board director at Gary Neville and Ryan Giggs’s hospitality management company GG Hospitality as director of PR and communications.

During her time at GG Hospitality Kate directed the successful launch of Stock Exchange Hotel and The Bull & Bear, by chef Tom Kerridge, as well as led the ongoing marketing strategy, comms and PR for Hotel Football Old Trafford, Cafe Football Manchester, Cafe Football London and GG Events & Catering.

Katie Harvey said: “Our expansion into the UK and Ireland comes at a time of global change.

“Over the last few months there has been a huge shift in the way the world communicates, how we do business together and how we connect with each other.

“Relationships matter now more than ever and we saw this as an opportunity for growth and a chance to evolve.”

Elsa Roodt said: “Manchester and London are both cities of huge innovation and vision, among the most forward-thinking in the world.

“For us there was no question that our international growth would begin in the UK and Ireland and to have Kate back in the Q Communications family, now in the driving seat as managing partner of UK & Ireland, is fantastic.”

Kate Greville said: “I’m very excited to bring Q Communications to Manchester and London.

“Launching in today’s market is a challenge, but it’s a market we believe we can help to grow and thrive.

“The skills, experience, knowledge and creativity of the team, especially in the hospitality and tourism sectors, is second to none and we can’t wait to welcome our first clients on board.”