Supermarket opens consultation on new store plans that would create 60 jobs

Plans for Project Jennifer

Supermarket group Lidl plans to build a new site in Liverpool in a multimillion-pound project creating 60 jobs.

It announced plans today to launch an online public consultation on its bid for a new supermarket, and food and drink drive-thru, next to Jennifer Avenue, ahead of submitting a planning application to Liverpool City Council.

The proposed supermarket and drive-thru would occupy a vacant site on the Northern side of Jennifer Avenue, as part of St Modwen’s Great Homer Street regeneration scheme.

The project will see Lidl commit to building a sustainable store with 1,414m² sales area on a 12,430 sq m site.

The supermarket will boast state-of-the-art facilities including an in-store bakery, customer toilets, 139 car parking spaces with two rapid electric vehicle charging points, cycle and motorcycle parking as well as a food and drink drive-thru with inside and outside seating and its own dedicated car park.

The public is invited to comment on the proposals via a dedicated website – – and through a leaflet which is being delivered to properties in the area.

Lidl’s regional head of property, Stuart Jardine, said: “We are extremely excited about the prospect of opening a Lidl on Great Homer Street and serving our fresh, quality and incredibly good value produce which shoppers across the country have come to love, as well as being a part of the regeneration of this site.

“We’d like to encourage the local community to view our plans, ask questions and provide their feedback through this ‘virtual’ consultation.”