Sharks in new four-year partnership with financial management business
Sale Sharks has secured a new four-year partnership with Cheshire-based financial planners, Franklyn Financial Management.
The deal will see Sharks, the North’s only top-flight rugby club, wear the Franklyn logo on the back of official club shirts throughout all domestic and European matches from the start of the 2020/21 season.
Franklyn will link up with Sharks as the club eyes success both at home and abroad after a period of significant investment, as well as a potential move to a new state-of-the-art sports facility in Sale.
The deal represents Franklyn’s second-ever sports partnership after it became a platinum partner of Stoke City FC, taking naming rights and sponsorship of the club’s Franklyn Stand and becoming the official wealth management partner for the Championship side.
Mark Cueto, Sale Sharks’ commercial director and former player, said: “We’re thrilled to announce this brand-new partnership with Franklyn Financial Management just as we get ready to welcome professional rugby back in England.
“We’ve got ambitious plans for further growth on and off the pitch, so having partners that align with our values is vital, and as a progressive North West firm, Franklyn is a fantastic fit for us.
“The temporary postponement of rugby means we’ve still got some exciting games to play before the 2020/21 season gets under way. But we’ve used this time to keep working hard behind the scenes and we can’t wait to see the Franklyn logo on the back of the shirts when that time comes.”
Andrew Chatterton, managing director at Franklyn Financial Management, said: “We’ve built strong relationships with businesses, schools and charities in the North West over the years and our partnership with Sale Sharks will take our ties to the region to the next level.
“From the first team playing in the English top-flight and in Europe, to the extensive work of the Sharks Community Trust, there are so many ways we can work to make this partnership a success for everyone involved.
“For us, we’re keen to continue growing our brand in the region and a partnership with a club as prestigious as Sale Sharks gives us a perfect way to do that, so we can’t wait to get started and enjoy the journey, giving back as we go.”
Andrew Chatterton founded Franklyn Financial Management in 1999 and since then it has developed into a wealth management business with its focus on relationships with all clients, business partners and charities.