Football club extends partnership deal with fintech group

Everton Football Club has announced an extension to its partnership with global multi-asset investment platform eToro.

EToro became Everton’s ‘official online trading partner’ in August 2019 and the extended deal will ensure the organisation will continue to receive global exposure through access to Everton’s online channels and a presence at Goodison Park on matchdays via big screens, LED perimeter advertising, and media backdrops.

Recognised as a leader in financial technology, eToro enables its users to invest in the assets they want, including stocks and commodities. It not only allows users to choose what they invest in, but also how – whether that is trading, following the approach of another investor, or investing in a portfolio.

The platform boasts more than 14 million registered users.

Alan McTavish, commercial director at Everton FC, said: “After a very successful first 12 months, we are delighted to extend our relationship with eToro into the 2020/21 season.

“We are pleased eToro has committed to further invest in our partnership.

“Establishing long-term mutually beneficial relationships with our partners is a key part of our commercial growth strategy. This extension demonstrates the value eToro has already seen from their initial season with us.

“We are excited to continue our work together to deliver digital campaigns that appeal to the global Everton fanbase, while also educating the wider football audience on investing in the financial markets.”

Dylan Holman, eToro’s global sponsorship manager, said: “As a global investment platform, we’re delighted to be extending our partnership with Everton and utilising its international marketing assets and reach.

“The club has big ambitions and a passionate international fanbase, with whom we have enjoyed building a relationship with over the past year. We look forward to the 2020/21 season and what that brings for our partnership.”

The deal follows another extension announced earlier this week with Italian food giant Fratelli Beretta.

It ensures the Fratelli Beretta brand will continue to adorn the front of matchday shirts for the Premier League club’s academy teams for the 2020/21 season.

The logo of the eighth-generation family company will also be visible across academy and men’s first team matchdays at the USM Finch Farm training ground and Goodison Park, as well as the club’s online channels.

In 2018 Everton became the charcuterie brand’s first Premier League partner, and Fratelli Beretta the club’s first Italian-based sponsor.

In 2019 the deal was expanded to include support of Everton’s academy, in recognition of the shared values of family and a commitment to investing in future generations.