Furnishings brand continues North West expansion with two more stores

JYSK, the Danish furniture and home furnishings brand, is adding to its North West portfolio with two extra stores.

The business already operates in Liverpool, St Helens, Ellesmere Port, Manchester, Bolton, Blackburn and Rochdale.

Now, it will open further outlets in Bury and Stockport.

It is part of plans to open five stores by August this year, which will create a total of 100 jobs, and take its total UK store tally to 26.

Despite the current restrictions in place for the UK, Jenny Johnston, JYSK sales and marketing manager UK & Ireland, said: “We are delighted to be able to bring JYSK to five new locations across the UK. The sky is the limit for JYSK, and we remain committed to our expansion plans even in the current climate.”

Founded in Denmark in 1979 by Lars Larsen, over the past four decades JYSK has expanded to 51 countries with more than 2,900 stores worldwide employing in excess of 24,000 people.

With shopping choices limited, many customers turned to e-commerce in 2020 and almost a quarter (24%) of JYSK’s total annual orders were made online.

Roni Tuominen, UK & Ireland country manager for JYSK, said: “Our sales during the multiple lockdowns showed that many people are choosing to invest in their homes this year rather than spending money on going out or on holiday.

“With the difficulties of the pandemic continuing, people are creating their perfect home environments which they can feel safe and comfortable in and JYSK are happy to be able to assist with that.”

He added: “Moving in to 2021 we think that the pandemic will change the way that people work, we see flexible working and people continuing to work from home as something that will be in place long after the pandemic, therefore, we don’t see the trend for home improvements declining any time soon.”

With the near future of the high street and bricks and mortar stores looking less than certain, JYSK admits it might seem a bold move to be opening stores amidst a pandemic but with tremendous success already seen for its Irish expansion, it says the future of home retail is positive.