Liquid supplements business targeting North America after £1.6m funding
Premium liquid supplements specialist YourZooki has secured a £1.6m funding facility with Metro Bank as it looks to accelerate its expansion into North American markets.
The new funding comes as revenues trebled in the previous 12 months, with online demand rising 750% during the pandemic.
The funding will enable YourZooki to scale up its international distribution network, after signing a recent contract for US and Canadian market entry with GNC (General Nutrition Centre), the world’s biggest specialist supplement retailer.
It furthers YourZooki’s share of the rapidly growing global dietary supplement market, estimated to reach $53bn by 2023.
Metro Bank’s backing is the third round of investment secured in just under 12 months by YourZooki.
In August it received a £950,000 funding package from Investec, and underwent two funding rounds totalling £300,000 with the Lancashire County Council Rosebud Fund, managed by GC Business Finance.
This allowed the firm to significantly expand its Blackpool and Preston-based production capabilities, after demand soared during the pandemic.
Its direct-to-consumer sales increased by 750% – largely driven by the continued growth of its recurring subscription base revenues.
The Metro Bank funding is comprised of an £800,000 Coronavirus Business Interruption Loan (CBIL) and an £800,000 invoice financing facility.
YourZooki’s presence in UK high street retailers now includes Boots, Holland and Barrett, Harrods, Selfridges, Planet Organic and Wholefoods as well as John Bell & Croydon, the pharmacist to Her Majesty The Queen, where theirs is the top selling vitamin product.
In 2021 YourZooki will be rolling out a number of new products within the US and UK including Hydrolysed Marine Collagen, Vitamin D3 and Probiotics supplements.
Co-founder, Marcus Mollinga, said: “2020 was obviously a demanding year for many businesses, but we were fortunate to be able to scale up quickly and enjoy incredible growth as a result of market conditions brought on by the pandemic.
“There have been noticeable shifts in consumer behaviour towards prioritising health and wellbeing, and with it an increase in demand for more effective and enhanced supplements than the traditional pills and powders.
“Our sales have risen considerably as a result, and Metro Bank’s funding will enable us to meet this increased demand, grow our operations and concentrate on our US and Canadian expansion. The bank’s backing has been crucial to ensuring we’re primed for this next phase of growth, with new product launches and listings in the pipeline and an exciting year on the horizon.”
Mark Nelson, invoice finance business development director London & South, Metro Bank, said: “It’s been a pleasure to support YourZooki in unlocking this funding, to help the business capitalise on the growth it enjoyed last year. Metro Bank has been especially impressed by the team’s unique position in the supplements space and the progress it has made in new international markets, and the investment will enable this global expansion further.”
