N Brown commits to going green with shift to eco-friendly packaging

N Brown Group, the owner of JD Williams, Simply Be, Ambrose Wilson and Jacamo, has further committed to improving its green credentials by shifting to eco-friendly packaging.

The Manchester-based online fashion and homeware retailer’s move to use Green Polyethelyne (Green PE) despatch bags is part of its four-year sustainability plan.

It also follows the announcement in November last year of its commitment to the BRC Climate Action Roadmap, which is supporting the retail industry to hit net zero carbon emissions by 2040.

Green PE is a bio-based plastic, manufactured from polymer derived from sugarcane and therefore produced from an entirely renewable source.

The despatch bags, manufactured by Duo UK, are also recyclable and their sustainable properties mean that N Brown will save an estimated 112 tonnes of carbon per annum.

Following a successful trial of the despatch bags last Autumn, N Brown switched to Green PE this month, replacing 90% of its packaging ad will extend to all packaging by the end of 2021.

Sarah Welsh, CEO of Retail at N Brown said: “We believe online fashion should be sustainable, and a key element of that is reducing the use of plastic across the delivery process.

“We are very excited to have rolled out Green PE packaging, an innovative solution which will immediately reduce our carbon footprint.

“In future, we want N Brown to be known for using sustainable packaging across our brands which ties into the BRC Climate Action Roadmap which we are proud to be committed to.”

Click here to sign up to receive our new South West business news...
Close