Online retailer Sosander bags Marks & Spencer deal

Ali Hall and Julie Lavington
X The Business Desk

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Sosandar, the online women’s fashion brand, has struck a deal to sell a curated collection of its products through Marks & Spencer.

A selected range will be sold on M&S’ online platform from late March, followed by regular drops of new products over future months.

The initial product range will include best-selling styles from Sosandar’s high performing denim collection and its premium quality leather collection, as well as dresses, knitwear, loungewear, separates and accessories.

The partnership allows Sosandar to further increase brand awareness across its target market, whilst driving incremental sales and accelerating improvement in EBITDA.

The agreement with M&S adds to existing online partnerships that Sosandar has, having launched with both John Lewis and Next in August 2020

Ali Hall and Julie Lavington, joint CEOs, said: “We are delighted to secure a new partnership with another renowned British retailer, Marks & Spencer, to sell our womenswear collections.

“This is a strong endorsement of the appeal and quality of our clothing and our growing customer base. We have worked closely with M&S to curate a stunning launch collection and we are confident that our products will resonate well with the extensive M&S customer base.

“We are delighted to be working together and are excited to see a positive outcome for both our businesses.

“Following on from the recent success of our partnerships with John Lewis and Next, we are thrilled that another highly respected UK retailer has invited us to stock our product on their website.

“This milestone agreement demonstrates the ever-growing strong appeal of our offering to our target market and the potential Sosandar has to expand through third party brands.”

The partnership comes as M&S revealed it  will start selling clothes from 11 rival brands on its website this spring in a bid to boost its online sales.

Marks said the move to sell items from Hobbs, Joules, Phase Eight and White Stuff from March was part of its ongoing “transformation programme” and will “turbocharge online growth”.

Last year, M&S posted its first loss in its 94 years as a publicly-listed company as Covid hit shop sales.

Neil Harrison, director of Brands at M&S said: “Sosandar shares our commitment to quality and stylish clothing which we know our customers love and we’re looking forward to hearing feedback on the launch collection.”