Golf specialist to open £650k high tech superstore in Trafford

American Golf simulator

Europe’s largest golf retailer, American Golf, is investing £650,000 in what it claims is the UK’s most high tech golf store at Trafford Golf Centre, Trafford.

The Warrington-based group said it will open when non-essential retail re-opens to the public on April 12, creating 15 jobs.

The store overhaul will boast the UK’s first digitally-controlled ‘Zen Green Stage’, which simulates real world putting green slopes, as well as new state of the art custom fit bays with GCQuad technology, as used by the world’s top golfers, including world number one, Dustin Johnson.

Used in the Sky Sports TV studio, the unique Zen Green Stage will enable budding and seasoned golfers to tackle a limitless variety of breaking putts on ultra real turf, while testing out the wide range of men’s, women’s and children’s equipment in store.

American Golf chief executive, Gary Favell, said: “Golf has seen a huge surge in popularity over the last 12 months and being a socially distanced sport we expect this to continue when golf courses re-open on March 29th.

“Golf is an inclusive sport that everyone can play and our Trafford store has been designed with interactive features, including the Zen Green Stage and GCQuad Technology, to appeal to families and those who have never played before, as much as the seasoned pros.”

Pete Styles, director of golf at Trafford Golf Centre, said: “We’re thrilled about the new features here at Trafford Golf Centre.

“The exciting additions to the new store will strengthen our offering even further – we can’t wait for our customers to experience it for themselves.”

Trafford Golf Centre is set to reopen to the public on 29th March, in line with Government guidelines.