Celeb-endorsed streetwear label takes off in lockdown

Hex MCRs ORGANICS range
X The Business Desk

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Hex MCR, an emerging premium streetwear label founded by two construction professionals from Manchester, has just launched its first full online collection with a range of unisex clothing, accessories and new earth-friendly collection named ORGANICS.

The label has four collections: ORGANICS, Core, Caged and Origin.

ORGANICS is the brand’s new sustainable collection, featuring a range of unisex hoodies, T-shirts, joggers, shorts, bags and caps all made with GOTS-certified organic cotton and recycled polyester.

Customers will also receive products from this range in Hex’s premium packaging, a box with biodegradable, water soluble packaging that dissolves in hot water.

Origin and Caged, the brand’s initial drops last year, are both trucker and distressed cap collections with the classic Hex logo embroidered on the front panel. Some of the caps in this range also feature the worker bee on the side in a nod to the brand’s Mancunian heritage.

Hex MCR’s product and premium shopping experience is already catching the eye of celebrities and reality TV stars, including Scott and Adam Thomas, footballer Danny Simpson, Sigma’s Joe Lenzie and Love Island’s Callum Jones.

The brand – co-founded by Mancunian construction professionals Luke Powell and Andy Gibson – started trading online in October 2020, offering a selection of Hex hats on the website. They received such high demand for the trucker caps that the duo decided to expand the collection to include the earth friendly line, clothing and bags for its official launch.

Luke said: “We’d been discussing starting a clothing business together for some time. We noticed streetwear had been growing in popularity and lockdown only accelerated the demand for athleisure clothing to chill, workout and work in, so, despite the economic uncertainty, we decided to take the plunge and set up the business during the pandemic.”

The business has only been trading for six months and has already experienced a 400% increase in sales from month one to month five thanks to its initial interest from celebrities and influencers.

Andy said: “Seeing footballers, reality TV stars and other celebrities wearing Hex MCR products is a huge confidence boost for us.

“We wanted to create an authentic, premium brand with humble, urban origins and we feel that’s what makes the products attractive — it’s relatable. We also believe that customer experience is crucial, which is why we send orders in premium packaging, even when you’re shopping online there is still an experience to be had.”

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