American Golf store re-opens after £400k refurbishment

American Golf at Liverpool Golf Centre

International leisure brand, Warrington-based American Golf, has re-opened its Netherley store at Liverpool Golf Centre, following a £400,000 investment, providing 14 jobs and state-of-the-art services for all types of golfer.

The high tech retail space boasts a bespoke short game area on a new additional floor with a flat putting green to deliver world-class SAM PuttLab fittings, as well as a contoured putting area that replicates authentic scenarios golfers experience on an actual course, meaning visitors can fully test out their equipment to be on top of their game before heading onto the range.

New and professional players can take advantage of free Custom Fit sessions in the upgraded Custom Fitting Studio, complete with GCQuad launch monitor technology with ultra high-speed cameras that measure each customer’s swing to the sub-millimetre. Also available are Putter and Ball Fittings, New Starter Experiences, equipment trade-ins and repairs and Club Checks, akin to an MOT for equipment.

Gary Favell, American Golf chief executive, said: “Liverpool Golf Centre is very popular, attracting social players, pros and even local celebrities.

“We’re really pleased to have revamped our retail offering, providing everything for all types of golfer so they can improve and enjoy their game.”

Adam Mahar, Liverpool Golf Centre owner, said: “Alongside our full TopTracer range, the exciting additions to the new American Golf store, such as the state-of-the-art custom fit service and newly-listed fashion brands, will strengthen our offering even further – we’re excited to see our customers experiencing it for themselves.”

The latest of many site investments for American Golf recently, the business recently bought Cheshire’s High Legh Park Golf Club in a £2.7m deal and invested £650,000 in its Trafford ‘superstore’ in Greater Manchester.

The retailer has also overhauled its stores in Milton Keynes and Hull, as well as creating a new flagship store in New Malden, Surrey and investing in new golf ranges in Rossendale, Lancashire and Hemingford Abbots in Cambridgeshire.