Sportswear brand signs five-year kit deal with Rugby Union giants Saracens

Owen Farrell
X The Business Desk

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Sportswear firm Castore has signed a five-year multimillion-pound deal as principal kit supplier with renowned Rugby Union side Saracens, coinciding with their triumphant return to the Rugby Premiership.

The deal will see Castore, which recently relocated its headquarters from Liverpool to Manchester, make bespoke design kits for the 21/22 season.

Castore has seen unparalleled growth throughout the period after its inception in 2015 and is disrupting the premium sportwear market with a unique product offering and exciting partnerships across various sports.

Its partnership portfolio boasts an impressive line up from Glasgow Rangers FC, Wolverhampton Wanderers, McLaren F1, Sydney Roosters, Melbourne Storm, to athletes such as Adam Peaty, Jos Buttler, Sir Andy Murray and England and Saracens’ own Owen Farrell.

Saracens is the latest high performing professional team to bolster this line up and mark Castore’s first move into Premiership rugby.

Launching on July 1, Castore will supply the newly promoted Men’s, Women’s and netball team Mavericks kits in a long-term deal which will be its first rugby partnership in the UK, opening a new audience for Castore to spread its philosophy of ‘Better Never Stops’.

Castore will showcase its authentic, highly technical fabrics and bespoke designs, utilising the partnership with both Saracens and Mavericks to display the world’s most premium sportswear.

The kits will be revealed in late summer and will go on sale ahead of the 2021/22 season in the official club shop.

Lucy Wray, Saracens chief executive, said: “We are very excited to be entering a new chapter with Castore and look forward to embracing them into the Saracens family.

“Castore are at the forefront of innovation with their sportswear and our values are very much aligned, so we are thrilled to be at the start of a ground breaking partnership.”

She added: “We look forward to unveiling the kits this summer, which I’m sure will be hugely popular amongst our supporters.”

Castore co-founder, Tom Beahon, said: “We’re delighted to partner with Saracens, an iconic English club known and respected across the globe.

“This marks our first step into English rugby, and we’re deeply proud to begin the journey with such a successful team and passionate fanbase.

“Together with the most successful women’s teams of our generation, they perfectly embody our Better Never Stops ethos and their tireless desire to perform and win makes them a perfect fit for Castore.”

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