New tech division for Manchester communications agency

Sara Donnelly Director, Social Tech Communications

Social, the Manchester-based integrated communications agency, has established a new tech division.

Social Tech Communications will work with technology and digital-first businesses, as well as traditional organisations navigating their own digital journey.#

From communicating with audiences about specific tech products, software or services to creating and telling an organisation’s digital transformation narrative, Social Tech Communications will provide a full mix of communications and PR support.

To lead the new division, Social has appointed sector specialist Sara Donnelly who has more than 16 years’ experience in PR and communications and brings eight years of direct experience and knowledge across the technology and digital sectors.

Sara said: “The technology ecosystem in the North is incredibly vibrant, with innovators, incubators, accelerators and investors all collaborating to deliver pioneering digital products and services that will help place the region on a global stage.

“It is no surprise then, that the North West was recently identified as the perfect breeding ground for tech start-ups, scale-ups and unicorns.

“At a time when the Northern tech sector is flourishing, standout communications are a critical success factor for tech firms in achieving their growth ambitions in what is an increasingly competitive market.”

The news follows the agency’s recent launch of a dedicated Net Zero practice with the appointment of Andrew Cameron-Smith and a Liverpool office headed up by Laura Bell.

John Quinton Barber, founder and group CEO of Social, added: “Hot on the heels of new divisions for Net Zero and ESG communications and an office in Liverpool, a technology communications practice was the logical next step for Social. The market is growing fast and in Sara we have the ideal leader to seize this opportunity.”

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