£5m investment in state-of-the-art powersports retail centre

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Powersports afficianados Ben Gould and Neil Worsley have invested £5m in a specialist retailer catering to road, trail and water daredevils.

Drop the Hammer (DTH) opened its doors in Carrington, in May, and aims to established itself as the UK’s leading powersports retailer.

It has created 18 jobs so far, with more to follow later this year when the site opens up its hospitality offering.

The 20,000 sq ft megastore brings together watersports, off-road and road bikes, ATVs and SSVs, along with electric motorcycles, scooters, and bicycles.

Ben has previous experience in the powersports industry, having owned a successful off-road vehicle company in Derbyshire for 10 years. Neil, a successful investment banker, brings a wealth of knowledge, experience, and financial expertise.

They had often talked about creating a ‘home of powersports’, offering an inclusive and expansive range of products, all under one roof, which not only offered great products, but had the customer service to match.

When the stars aligned and the Greater Manchester area became available for a number of key manufacturers, they seized the chance to turn the dream into a reality.

DTH has carefully chosen partnerships with leading brands including BRP, KTM, Honda, Centurion, Quadzilla, and Zero Electric Motorcycles. It holds brand new stock of the latest models, providing customers with instant access to action, in a showroom environment that can only be compared with an exhibition venue.

Neil said “We wanted to give our customers a unique retail experience, creating that wow factor as soon as customers walk through the door.

“Our focus is completely on the customer. We are in the process of finalising a sector-leading website, have a number of places where customers can test the products and are due to open an on-site café, all of which we hope will add to our customers experience.”

Located in the new Carrington Gateway development, 10 minutes from the Trafford Centre, DTH has created employment opportunities in a range of roles from sales, marketing, and customer experience to technical roles in servicing and repairs.

Ben said: “We’re really pleased to be supporting employment, particularly in the retail sector that has been hit so hard by the pandemic.”

Neil added: “And we are looking to take this further over the coming months as we prepare to open up the in-store café and provide regular events on-site for our customers.”

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