Iconic retailer HMV set to open new store in Liverpool

St Johns Liverpool

A brand-new HMV store is set to open at St Johns Liverpool this month.

One of the country’s most iconic and recognisable high street names, HMV will open on Williamson Square, joining over 100 other businesses within St Johns, from local retailers to national brands including JD Sports and Matalan.

The arrival of HMV at St Johns comes after the centre welcomed six new stores in April 2021, including Boom Battle Bar, American Candy Empire and VR Liverpool, signalling a positive outlook for both the centre and the wider retail sector.

St Johns opened its doors in 1969 and has since established itself as a leading shopping centre in the region.

The HMV store will occupy a 10,000 square foot unit in the centre.

Founded in London in 1921, the HMV brand has since evolved into both a household name and a mainstay of the British high street. However, the store became a victim of a declining high street and went into administration in December 2018.

HMV was purchased in a rescue deal by music mogul Doug Putman the following year.

Phil Halliday, managing director of HMV, said: “We are delighted to be opening a new store in St Johns this July. There has been an HMV in Liverpool for many decades and we have always enjoyed sharing our enthusiasm for music, film and popular culture with the city’s community.

“As we celebrate our 100th anniversary this year, we are thrilled to be launching an even bigger and better store, and our team are looking forward to opening our doors and welcoming in St Johns’ customers very soon.”

Neil Ashcroft, Centre Manager at St Johns Liverpool, said: “HMV is an iconic and enduring brand, and we are delighted to have them joining us in St Johns this July.

“St Johns has been an important part of the community for over 50 years and the arrival of HMV in the centre is a real cause for celebration. We’re thrilled to have our shoppers back and we’re even more delighted to be bringing them new, exciting stores for 2021.”

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