Online shoes retailer launches first clothing line with US social media star
Manchester-based EGO Shoes has expanded into clothing, in a commercial link-up with US model and social media start, Stassie Karanikolaou.
Stassie, the LA bona fide ‘It Girl’ is also the best friend of Kylie Jenner, the American media personality, socialite, model, and businesswoman.
Trafford-based EGO has launched STASSIE EGO, its first collection to include both must-have heels and ‘fresh off the runway’ inspired clothing, to create a ‘head to toe’ look.
The collection is built up of eight pairs of shoes, five handbags and 18 vibrant clothing pieces. The ampaign was shot in Beverly Hills.
Influenced by colour clashing trends, EGO says the pieces exude body-contouring confidence with a hint of golden hour glamour.
Stassie said: “I’m so excited to be teaming up with EGO Official for their first ever clothing launch.
“My first collection with EGO, which was released last year, was such a huge success, I just know the addition of clothing is going to be amazing. I worked really hard with the team to make a collection which was really reflective of me and my personality, with styles and colours that I wear all the time.
“It was so great to be working with the EGO team again and I hope everyone loves the collection as much as I do.”
Co-owner of EGO, Adeel Fiaz, said: “EGO has continued to go from strength to strength, especially in the past two years after such huge collaborations.
“With Stassie being our first collaboration, it seemed only right to have her join in taking EGO to the next level with clothing.”
He added: “EGO are now the go-to destination for the full outfit since we had already conquered being the top online destination for shoes.
“Clothing simply felt like a natural progression for us and we haven’t looked back since.
“A lot of work and time has been put into our clothing, as we want our customer to adore the clothing and feel a loyalty towards it, just as they do for our shoes.
“We are dedicated to making this a showstopping collection, just like all of our previous shoe releases.And I have no doubt that it will be.”
EGO footwear boasts more than 500 styles on the website. Celebrity fans include Grammy award winning Lizzo, Kendall Jenner, Doja Cat, Nikita Dragun, Sofia Richie, Khloe Kardashian, Little Mix, Holly Willoughby, Winnie Harlow, Kim Kardashian, and Kylie Jenner.
