New board and leadership team to take lead at combined agency
Fast growing digital design and creative agency formed by the merger of Fluxx and magneticNorth has announced a new board to lead the combined firm through ambitious growth plans.
Since the merger in March, the combined business has experienced an “exponential increase” in demand for their services.
With clients including Mars Wrigley, Bupa and The Big Issue, the independent agency is supporting business leaders to take advantage of dynamic markets, shifting customer needs, and opportunities presented by COVID-19.
To do this, a new board structure and leadership team has been announced to drive the business forward.
The changes see Fluxx’s current executive partner Jenny Burns appointed as the new CEO, whilst Lou Cordwell OBE, founder of magneticNorth will assume the role of chief creative officer and Richard Poole, founding partner of Fluxx, will become the chief financial officer.
“The pandemic brought the structural inequalities in our society to the forefront, so championing a different version of success – where brilliant design and innovation considers people and planet – is central to our mission,” said Lou Cordwell, OBE.
“When less than 30% of C-suite positions in FTSE 300 companies are women, I’m proud that our new Board is designed to advocate a necessary shift for diversity in leadership.”
Richard Poole said: “We’ve helped hundreds of organisations unlock their potential. This has been driven by people from diverse backgrounds and perspectives who bring their unique skills and experience to every project. That’s what makes our culture so special.
“Jenny is brilliant at building teams and unlocking potential, honing an individual’s superpower and translating that into delivering excellence for our clients. She’s the natural choice for leading the next chapter of our company’s growth.”
In addition to these new board positions, a new leadership team will be mobilised with women holding five of the nine positions.
The team has been created through a combination of internal promotions and new roles; including the BBC’s David Bailey who joins as executive creative director in September.
Fluxx and magneticNorth will continue to embrace hybrid working with offices in both London and Manchester.
Since May 2021 their team has grown by over 30%, with plans to recruit a further 20 innovation consultants and creatives in the next six to twelve months.
Jenny Burns added: “We’re already maximising the opportunities hybrid working presents. We prioritise outcomes over hours and embrace flexibility; reimagining how, where and when work gets done.
“Creating a thriving work environment, where we support our people and acknowledge the importance of well-being, means we can service our clients at our best, and consistently deliver amazing results. We’re very excited for the next chapter.”
