Blackpool holiday firm toasts latest expansion with creation of 24 jobs
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A Blackpool-based provider of self-catering holiday accommodation is toasting the staycation boom after its latest expansion allowed it to create jobs and offer guests a new bespoke drinks service.
Blackpool Resort has created 24 jobs since March 2021, and has plans to further expand its property portfolio after witnessing strong demand for quality family accommodation.
The company recently secured a premises licence for its Blackpool Resort Coffee Lounge which is next to its Reads Court apartments, just off Central Drive.
This has allowed it to create a safe, quiet, and relaxing space for guests to enjoy a drink and other refreshments, as well as offer bespoke alcohol packages for guests to consume in their property during their stay.
The company offers three- and four-star accommodation for families and couples across 60 self-contained apartments and eight houses. During peak holiday months, Blackpool Resort caters for 340 guests each day.
Mark Brockbank, general manager, said: “Footfall in Blackpool is reportedly up 120% this summer and demand for self-catering accommodation like ours has gone through the roof, so these are exciting times for us.
“All our properties are within walking distance of our Blackpool Resort Coffee Lounge and so being able to offer alcoholic drink options has enabled us to create a relaxed space for guests to enjoy both during the day and in the evenings, while the accommodation drinks packages allow us to offer something a little more personalised to what you would get with a typical self-catering property.”
Mark, who enjoyed a 20-year career in hotel management before joining Blackpool Resort, added: “We had six directly employed staff in March this year and now we have 30. It’s been great to see the Blackpool tourism industry getting back on its feet and doing what it does best, which is providing great holidays and experiences.”
The company secured its premises licence with help from the leisure and licensing team at Lancashire-based law firm Harrison Drury solicitors.
David Edwards, partner at Harrison Drury, who worked closely with Mark on the project, said: “Mark’s passion for the Blackpool tourism industry is inspiring. He wants the resort to succeed and become known not just for its many attractions but also the quality of its holiday accommodation. Having the ability to offer drinks packages to guests is a fantastic idea that can help the business stand out.”
Malcolm Ireland, head of leisure and licensing at Harrison Drury, said: “The hospitality sector is emerging from the toughest time it has ever endured, but out of every challenge comes new opportunities. Blackpool Resort is fantastic example of a leisure and hospitality business that is innovating to maximise the post-lockdown boom, but also what has been a longer term growth in domestic tourism.”