Developer and manufacturer join forces for Lake District residential development

Hayden Martin (Fleming Homes), Joe Higginson, Sarah Mathieson
X The Business Desk

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A UK specialist in custom built homes has joined forces with a manufacturer of timber frame properties for a unique development in the Lake District.

Hugr Homes, which is based in Wilmslow, with its private equity partner FNS, is behind Wellbank, a 50-plot development on land on the edge of the village of Bootle, in West Cumbria, with views of the Western fells.

As part of its aims to create a development of eco-friendly and sustainable homes, it has partnered with Fleming Homes, which is based in the Scottish Borders and has more than 35 years’ experience in the design and manufacture of bespoke, timber frame homes.

Joe Higginson, founder and managing director of Hugr Homes, said: “We were keen to work with a timber frame company to help the process for the buyers of plots at Wellbank and it was clear that Fleming Homes had the right product and the experience in this sector.

“The Fleming Homes team will provide guidance and expertise to plot buyers to help in the design and specification of their homes in this beautiful part of the Lake District National Park, which is just 10 minutes from the Cumbrian coast.”

Custom build is ideal for people who want to create their own home with minimal risk because it enables them to have control of the design and specification to suit them and their budget, while benefiting from the expertise of a developer.

Hugr Homes offers a range of plots with planning permission and ensures buyers can create homes that are thermally efficient and sustainable.

The timber frame superstructures are quick to erect – the average four-bed family home can be erected to wind and watertight in two to three weeks – which results in considerable efficiencies when it comes to managing build schedules.

Modern methods of construction and offsite manufacture also ensure homes are produced within a factory environment to exacting standards.

At Wellbank, both companies have designed a range of homes to suit the site and because their approach is flexible, buyers have multiple options to achieve their ideal home.

Joe added: “Custom building your own home can seem a little more daunting than it really is, but we help to make the process as smooth as possible.

“If you buy a new home in the UK, your choice is limited to the designs the national house builders decide you should have, but with custom build, the buyer is in charge of room layouts, specifications and the green and smart elements to boost the eco credentials.

“It’s far more economical than many people believe and they may be surprised to find a custom build option is well within their budget. It’s an option that is well established across Europe and we want to see the UK catch up.”

Wellbank, which is about one mile away from Bootle railway station and less than half an hour from Broughton in Furness, will be one of the largest custom build schemes in the UK, with 18 plots available in phase one.

As well as accommodating bungalows and detached houses on spacious plots, the site will also have cycleways and pathways and particular attention is being paid to the open space and circulation routes, with wide pathways linking separate parts of the site.

Hugr Homes is already in discussions with interested buyers from as far away as London, while two plots of the first phase are already reserved.

Sarah Mathieson, managing director of Fleming Homes, said: “We both align on the idea of helping more people live in higher quality homes.

“What Fleming Homes is keen to do is open up the possibility of self and custom building as a real option to more people to achieve more low carbon, energy efficient, quality homes.

“It’s about giving more choice for homeowners to live their lives in homes that meet their aspirations for living and in homes that are ultimately fit for the future.”

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