How businesses can help make 2022 a year of opportunity for all young people

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Business and civic figures from across the region were out in force for the launch of Manchester City Council’s new initiative, 2022: Our Year.

Guests gathered at Manchester’s renowned People’s History Museum where Manchester Council CEO Joanne Roney OBE, Leader Bev Craig, and Executive Member for Children’s Services, Councillor Garry Bridges, officially launched the transformative year-long campaign.

Many of the official 2022: Our Year ambassadors were also present to show their support.

These inspirational Mancunians have pledged to support the Council’s 2022: Our Year by contributing their experience, talent, and time to take part in events, support fundraising projects, and provide practical opportunities such as work experience and mentoring.

They include global fashion brand owner Seema Malhotra, journalist and business editor Shelina Begum, Deputy Lieutenant of Greater Manchester and LGBTQ+ campaigner Carl Austin Behan, OBE, radio presenter Chris Hawkins, hospitality figurehead Karina Jadhav sports lawyer and commercial litigator Marc Yaffe, Litigator Geraldine Ryan, business leader Anthony Morrow, Manchester Youth MP Alex Kennedy, climate change activist Emma Greenwood and inspirational speaker and storyteller, Krish Patel.

Seema Malhotra said: “I am so proud to be part of Manchester City Council’s Our Year initiative to support the UNICEF Child-Friendly City programme as I believe that we have a duty to provide a safe and happy environment where children can flourish and reach their full potential.

“I am a huge advocate of mental health and there has been a devastating impact on young people during the pandemic, not just mentally but also financially.

“We need to listen to their needs and create a legacy for our next generations to pass on. Now more than ever, it’s time we made a change from the heart and what better place to start than Manchester.”

Bev Craig, the newly elected Leader of Manchester City Council, stressed the profound impact 2022: Our Year will have on the city.

She said: “Over the last couple of years we have lived through an extraordinary period of history. What we do next will be part of that history. Together we can take a giant stride towards our ultimate ambition of making Manchester the best city for young people to grow up in.

“As I become the first new leader of the City Council in a generation I can’t promise – even harnessing all our collective energies – that we will be able to eradicate those inequalities which hamper young people’s lives overnight.

“But I can pledge that we will give it everything we have got. If you share our ambitions for our children and our young people, as I know so many of you do, come, and join us on this journey. The Our Year campaign is just the start.”

To inspire and encourage local residents to view the city through the eyes of young people, Manchester City Council commissioned local poet Reece Williams to write a poem to kick start 2022: Our Year.

Titled ‘A City for Young People’ the thought-provoking poem, was recited by local young carers, children from St. James CofE Primary School, Rusholme and young people from Norbrook Youth Centre in Wythenshawe.

The Council also invited global educational charity Debate Mate to host a lively debate about social inequality led by talented, local youngsters from Manchester Youth Council, Dean Trust in Ardwick and Eden Boys’ Leadership Academy.

The compelling discussion: This House believes that social inequality is the biggest factor affecting young people today’ was chaired by Our Year Ambassador, BBC Radio 6 Music presenter, Chris Hawkins.

CEO Joanne Roney added: To meet our ambition to create a true legacy, which will help young people in this city to achieve their dreams, we need to work together – public and private sectors pulling in the same direction to put young people at the heart of the city’s future.

“We want to dedicate 2022 to the children and young people of Manchester, to create a year of opportunities, experiences and activities that inspire, engage and support them to have a successful future.”

Manchester City Council has launched ‘2022: Our Year’ to create a legacy for children and young people living in Manchester and to help bring UNICEF’s ‘Child Friendly City’ recognition for the city.

2022: Our Year will kick-start the two-year accreditation process for Manchester to be recognised by UNICEF as a Child Friendly City.

Manchester City Council is asking businesses to pledge their support and has outlined various sponsorship packages on the 2022: Our Year website:

Sponsorship opportunities range from £5k – £50k for local businesses to demonstrate their commitment to social value and build a better future for children and young people whilst showcasing the creativity of Manchester.

Businesses and members of the public will be able to access more information and register their interest or support for the cause through the website.

Manchester’s private sector can also pledge in kind support for 2022: Our Year.

Suggestions include the donation of play, sports or ICT equipment, free tickets for events, vouchers for experiences, volunteer hours, event space, work experience and storage space for resources.

A wider public launch is scheduled for January with further details to be released in the new year.