Rum brand launched by former owner of Odd, Odder and Oddest bars secures supermarket listing
A Manchester rum brand created by one of the only female rum brand owners in the UK has secured its first supermarket listing.
Diablesse’s award-winning Clementine Spiced Rum is now available at 10 Morrisons stores across the region after the listing was secured by Greater Manchester premium drinks firm, Ten Locks.
Diablesse was established by Cleo Farman who for thirteen years was the owner of city centre bars Odd, Oddest, Odder and the Blue Pigm and is now championing a more female-inclusive approach the drinks industry.
Made from single origin, 100% Demerara rum from the world-renowned Diamond Distillery in Guyana in the Caribbean, Diablesse Clementine Spiced Rum is made using locally produced sugar cane molasses and traditional pot and column distillation methods dating back hundreds of years.
Cleo said: “Diablesse has attracted a huge following in Greater Manchester since we launched almost three years ago.
“It’s fantastic to see our multi-award winning, unique Clementine Spiced Rum win the hearts of rum drinkers in a very competitive space and it’s brilliant to see it on-shelf in regional Morrisons stores.”
Julian Howard, Off-Trade Controller for Ten Locks, said: “With notes of toffee apple, toasted cinnamon and bright clementine zest, the spiced rum’s sticky gingerbread notes make it a perfect festive drink or Christmas gift, so the retail listing is a timely one and we are pleased that Morrisons have given the brand some well-deserved shelf space in its north west heartland.
“We predict big things for the brand as well as healthy sales in the festive period and beyond.
“It’s very clear that the brand’s beautiful bottles and exceptional liquids make it a clear favourite with consumers, and it’s also a brand that has direct appeal with female rum drinkers who are embracing quality, premium serves since the national lockdowns inspired creativity with cocktail making at home.”
Diablesse Clementine Spiced Rum can be found in Morrisons stores in Eccles, Dukinfield, Oldham, Denton, Cheadle, Whitefield, Bredbury, Reddish, Swinton and Chorlton.
