Record growth for expanding creative media agency
MediaCom Manchester has reported a record year delivering £130m worth of new business with clients including We Buy Any Car, TopCashback, Hillarys and Tombola.
The creative media agency specialising in digital has attributed its success to continued innovation in its services.
This included the launch of its UK Google Practice, which is headquartered at MediaCom Manchester’s offices in Spinningfields and the launch of its Creative Systems division which brings together media with data and tech-enabled creativity to drive brand awareness and accelerate growth for its clients.
To support its growth, more than 128 new appointments were made across the group during the past 12 months, with 61 of these within MediaCom Manchester and almost 30 within the Google Practice.
As well as making new hires, there have been more than 100 internal promotions within the group. Its headcount now stands as more than 400 as it enters the New Year.
Paul Cooper, MediaCom North Group COO, said: “While we can attribute our achievement to the continued expansion of our expertise and capabilities, the exponential shift to dot.com commerce in the past 18 months has also been significant to us.
“With the breadth of our digital services and unified approach to media, technology and creativity we have been able to respond to the demands of brands that needed to adapt with speed and agility, not only with data-driven media planning and creativity, but with best practice throughout the onsite customer journey.
“Our new Creative Systems division brings together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for clients; while the Systems Intelligence division houses all of the group’s data, effectiveness, insight and technology specialists.
“Business performance through platform development and experimentation delivered through Code further adds to our ability to help clients see the bigger picture, a core ethos that flows through our culture.”
Cooper added: “It’s testament to the resilience of the North West economy, coupled with the amazing talent pool we have in Manchester, that has been core to our success and growth.”
Nicola Marsh, Managing Director and Google Practice UK MD, said: “Building brands in a digital era is about how we’re connecting data in brand platforms to activate and deliver relevancy at the right point of the customer journey.
“We launched our Google Practice to start to connect people in our business who could answer that challenge for our clients.
“We’ve done some fantastic work so far and, if we look at the traditional marketing funnel, one of our biggest wins is about how we are operating within the consideration phase and how we are using data to segment audiences and target more efficiently, delivering profitable growth.”
